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Our Story

Established in 2008 by its founding family, the Caldwell’s built ICHU into the brand it is today! With the creative addition of daughter Geneva McArdle, who joined the company in 2010, Ichu is now one of Australia’s leading silver jewellery brands. Stocked in over 100 boutiques across Australia and New Zealand, Ichu is renowned for its quality sterling silver, on-trend designs and personalised elements.

The name Ichu itself refers directly to versatility and creativity, qualities that the brand reflects wholeheartedly in the fine detailing of their design. Ichu is designed in Melbourne and delicately hand-crafted using only precious metals in Mexico.

“ICHU is a designer jewellery label dedicated to understated luxury, modern beauty and effortlessly  cool designs”

– Geneva McArdle
ICHU Designer & Creative Director